![]() ![]() Would you have some time to discuss this? Have you seen my previous email? I just wanted to know if you were available # seems to be one of your current concerns. Here’s a conventional follow-up email sent 4 days after a first cold email : You can also follow up with phone calls or social network messages The Ultimate Follow up Email that works every time : Puss in Boots ✅ Follow-ups should not be too spread (10 days maximum) or you will get forgotten ✅ Send between 3 to 5 follow-up emails over a period of 30 to 45 days Keep in mind that timing is crucial to execute your follow-ups! Follow-up emails must be spread over time Copywriting is very important and you should care about every word in your email, but using personalization if as important. ![]() Keep in mind your e-mail must be written in a personalized way to maximize your reply rate. The second gold rule is personnalizing follow-up emails is key. A Call to Action (CTA) that is very clear and engaging in form of a question.Reminder of the context of your solicitation.Here’s an email structure that works most of the time to write good email copy: These emails should be very short (2 or 3 sentences), in the text format without using HTML email template or images in most cases (this will improve your delivrability). Most of the time, email subject lines are too long or too descriptive, and you feel they were written by a marketer. The subject line must be very short, and never tell the whole story of the content of your email. The first most important thing for that is the subject line, because it should be good enough for your contact to open your email. It is very important to five your prospect the feeling he is a unique recipient of your follow-up emails. Rules for follow-up emails Follow-up emails must arouse curiosity ⛔️ Your prospect did not receive your email in his inbox and you are probably in the Spam box or Promotion tab.□ Your prospect has seen your email but has no time to reply right now and just forgets about it. ![]() □ Your prospect is not interested by you email, therefor he deletes it.Here are the 3 most important reasons why you should follow-up : In a crowded space it is not rare that you emails don’t get replies. Sales engagement is a daily fight for your prospects’ attention. When doing email outreach, 87% of replies require 2 to 4 follow-ups and never give up following-up until you get a reply.ĭon’t get discouraged and keep in mind this simple principle :Ī prospect who did not reply has not confirmed he is not interested and you should always follow-up to get an answer, even if negative The solution is quite simple, you need to STAND OUT by having an original approach and a relevant message, but also follow-up to unreplied emails. Prospects receive an average of 35 emails / day but it can be way higher for key decision makers. Your emails are ignored, and you send follow-up emails that also get ignored, further increasing the problem! Unfortunately, cold emailing has been overused and decision makers mailboxes are now saturated with prospecting emails. You write follow up emails to don’t get replies? Your follow-up email is ignored?Į-mail is one of the quickest ways to get in touch with prospects. Home / Outbound Sales / The Ultimate Follow-Up Email ![]()
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